InMaar - Influence Marketing Agency

Viral Go

Attracting influencers for brand integrations is already a challenge—but convincing them to actively join a new community is an even bigger task. However, for the InMaar team, no challenge is too complex. Our focus is always on achieving results and bringing ambitious goals to life.

Viral Go Discord community

Viral Go is a dynamic online community designed for:
Viral growth strategies – providing influencers with exclusive, high-performing content scripts for their Reels and social media.
Engaging contests – interactive challenges to drive participation and creativity.
Collaboration opportunities – offering potential jobs for talented influencers within the community.

Project objective

At the pre-launch stage, our primary goal was to bring together hundreds of influencers—not just as members, but as active trendsetters who would shape the community’s influence and engagement.

Target Regions: USA, Europe, UAE
Focus Niches: Lifestyle, Gaming, Sports, Music

Our approach & Execution

Attracting even 10 high-quality influencers to a new platform requires a well-planned and data-driven approach. To maximize effectiveness, we carefully structured our strategy, focusing on:

📌 Extensive influencer research & Targeting:

  • We identified and compiled a database of thousands of influencers who matched the required geographic location, language, and content niche.
  • Influencers were selected based on their engagement rates, content quality, and alignment with Viral Go’s vision.

📌 Personalized email outreach campaign:

  • A 5-step email sequence was crafted to introduce influencers to Viral Go, highlight its value, and encourage participation.
  • We created a custom video pitch that provided a clear and structured overview of the community’s benefits, making the outreach more compelling.
  • Each email was strategically designed to nurture interest and drive responses.

📌 Measurable results & Achievements:
✔️ 49% open rate – demonstrating strong interest and engagement from influencers.
✔️ 30+ direct responses – influencers actively reaching out and asking for more details.
✔️ 500+ influencers contacted, leading to 50 confirmed members joining the community—an impressive milestone for an early-stage launch!

The power of a strategic approach

By combining precise influencer targeting, a structured outreach strategy, and compelling messaging, InMaar successfully built the foundation for a thriving influencer-driven community. Viral Go is now positioned as a go-to hub for trendsetting influencers looking to stay ahead of the curve.

🚀 Looking to build an engaged influencer community? Let’s make it happen.