Welcome to Kensla Studio, where every candle tells a story of love, awareness, and the simple beauty of being present. This Norwegian brand, founded by the inspiring Sonja, combines natural ingredients, emotional depth, and a heartfelt commitment to mental well-being. From warm evenings at home to meditations and self-healing, Kensla candles aren’t just decor—they’re companions on your journey to mindfulness.
The Campaign: Authenticity Above All
We set out to find influencers who could authentically embody Kensla’s values—those who could share not just a product, but a way of life. Influencers were given small candle sets of all scents to test and select their favorites before receiving larger candles for their final content. Each received a unique affiliate code to offer followers a 10% discount, creating an organic connection between the brand and its audience.
Content Requirements:
- 1 Reel: A heartfelt showcase of the candles, their scents, and their role in everyday life
- Stories: Personal reflections and warm moments featuring Kensla candles
The Results
- 205 influencers entered the top of the funnel
- 13 agreed to collaborate
- 6 were selected for testing and final integration
Influencers didn’t just promote Kensla candles—they lived with them. Their content exuded authenticity, showing how these candles became part of their homes, their rituals, and their peace.
Sonja isn’t just the founder of Kensla Studio; she’s its beating heart. Her dedication to raising awareness about mental health and creating moments of calm is woven into every product. With soothing scents, long burn times, and all-natural ingredients, Kensla candles are a gentle reminder to slow down and reconnect with yourself.
These candles aren’t just for lighting a room—they’re for lighting a soul. Whether you’re meditating, enjoying a cozy evening, or simply savoring the quiet, Kensla is there to make every moment special.
The Future of Kensla Studio
Kensla candles aren’t just a product—they’re a movement, inspiring people to find beauty in the small, quiet moments of life. With this campaign as a foundation, Kensla Studio is set to continue its journey of bringing light, love, and mindfulness to homes across Norway and beyond.
For brands looking for authentic influencer campaigns, contact us. We’re here to brighten your path!
