In 2023, consumer spending in the Middle East, particularly in the UAE, has shown strong growth. According to a report by PwC, local consumers are increasingly leveraging digital technologies to…
When diving into the world of eCommerce, two platforms often stand out: Shopify and Squarespace. Both offer robust solutions for building and managing online stores, but their approaches and strengths…
Black Friday is one of the most critical days of the year for product-based brands, particularly in sectors like cosmetics, health and fitness products, and home care goods. To fully…
Influencers can help your brand gain worldwide recognition and increase revenue. But what is influencer marketing? Influencer marketing is a powerful strategy that leverages the authority and popularity of influential…
In influencer marketing, choosing between barter deals and paid collaborations can significantly impact the success of your campaign. At InMaar Agency, we've worked extensively with product-based brands across various industries,…
Barter deals have become an increasingly popular approach for product-based businesses, especially in industries like jewelry, perfume, and cosmetics. These deals involve exchanging goods for promotional services, particularly with influencers…