Chia Jewelry needed to connect with micro-influencers across multiple key markets (US, UK, Canada, Australia) who could authentically embody the brand’s philosophy of empowering women and celebrating life’s beautiful moments.
Client: Chia Jewelry
Website: https://chiajewelry.com/
Geo:
- US: San Francisco, Los Angeles, New York
- UK: London
- Canada: Toronto, Quebec
- Australia: Sydney, Melbourne
Influencer Profile:
- Age: 30+
- Platforms: Instagram
- Followers: 50K – 130K
- Tier: Micro-influencers
- Engagement Rate: 4.5% or higher
- Niche: Empowerment of women, the art of living, poetic, feminist themes, Quiet Luxury.
Request:
Chia Jewelry sought to enhance its brand presence in key cities across the US, UK, Canada, and Australia by partnering with micro-influencers who could authentically resonate with the brand’s values. The influencers needed to have a strong engagement rate and a content style that aligns with Chia’s themes of empowering women, celebrating life’s beautiful moments, and the concept of Quiet Luxury.
Chia required content that would reflect their vision: influencers were to create reels and posts that highlighted how Chia’s jewelry symbolized personal growth, resilience, and the joy found in everyday life. The goal was for influencers to share their personal experiences or philosophies that mirrored the brand’s narrative, thereby creating a deep emotional connection with their audience.
Solution:
We meticulously selected a group of micro-influencers across the specified geo-locations, ensuring they met the engagement and content criteria. Each influencer had a unique voice and style that aligned with Chia’s brand values, particularly in empowering women and celebrating life’s subtle luxuries.
The content strategy focused on creating authentic, emotional narratives through Instagram reels and posts. Influencers shared how Chia’s jewelry resonated with their personal stories, embodying the brand’s philosophy of cherishing special moments and promoting self-growth. This approach not only drove significant engagement but also reinforced Chia’s brand identity across diverse markets.
As a result, Chia Jewelry saw a notable increase in brand awareness and engagement in these key markets, successfully positioning the brand as a symbol of empowerment and quiet luxury in the minds of its target audience.
