The goal was to drive targeted traffic and foster meaningful connections with potential investors and enthusiasts.

What we did:

1. Traffic acquisition strategy.

We developed a comprehensive traffic acquisition strategy that included:

• Social media advertising: utilizing platforms like Twitter, Instagram, and Telegram, we crafted engaging ad campaigns that resonated with crypto enthusiasts. Our targeted ads reached approximately 200,000 users within the first month.

• Content marketing: we created informative blog posts and infographics addressing common questions and trends in the crypto space, which resulted in a 50% increase in organic website visits.

2. Influencer collaboration.

Recognizing the importance of community influence, we partnered with key opinion leaders (KOLs) in the crypto sector:

• We collaborated with 40 influential crypto influencers who collectively had around 2m+ followers. Their endorsement of our client’s initiatives led to a noticeable increase in engagement.

• We organized AMA (Ask Me Anything) sessions that attracted several hundred participants, enhancing community interaction.

Results achieved:

• Traffic growth: we successfully increased website traffic from 20,000 to 35,000 monthly visitors within three months.

• Community engagement: the number of active community members on social media channels grew from 1,000 to approximately 5,000, creating a more engaged audience.

In conclusion, our dedicated efforts led to a significant increase in brand mentions across multiple platforms, successfully positioning our client as a big player in the crypto space. This surge in visibility not only enhanced brand recognition but also fostered trust within the target audience. 

Thank you for taking the time to explore this case study. We look forward to the opportunity to help more companies achieve similar milestones!