Girlactik needed to find a large number of influencers who could effectively convert sales through gifting, focusing on micro and mid-tier influencers within the beauty and makeup niches.
Client: Girlactik
Site: https://www.girlactik.com/
Geo: United States, with a focus on Los Angeles
Influencer Profile:
- Age: 19-45
- Gender: Both female and male influencers
- Platforms: Instagram
- Followers: 10K-50K
- Tier Focus: Micro and mid-tier influencers
- Engagement Rate: 3% or higher
- Niche: Beauty, makeup, close-up product showcases, minimal lifestyle content
Request:
Girlactik sought to expand its brand presence and boost sales by partnering with micro and mid-tier influencers in the USA, particularly focusing on the Los Angeles area. The influencers needed to have a strong presence in the beauty and makeup niches, with a following primarily composed of individuals interested in purchasing beauty products—not just passive viewers. The brand was interested in collaborating with influencers who were willing to work on a barter basis, receiving products in exchange for content creation, along with a commission on sales generated through a unique promo code.
Solution:
Our team conducted a targeted search to identify influencers who met Girlactik’s specific requirements. We focused on micro and mid-tier influencers aged 19-45, with a follower count of 10K-50K, and an engagement rate of 3% or higher. These influencers were selected for their ability to produce high-quality beauty and makeup content that would resonate with potential buyers.
We facilitated the connection between Girlactik and these influencers, ensuring that the selected influencers were interested in a barter arrangement. The influencers received Girlactik products to review and promote on their Instagram profiles, utilizing close-up shots and demonstrations to showcase the products. Additionally, they were provided with unique promo codes to share with their audience, allowing them to earn a commission on any resulting sales.
Client Feedback:
Girlactik reported a significant increase in brand reach and sales as a result of the influencer collaborations. The targeted approach helped the brand connect with an engaged audience that was genuinely interested in their products, leading to higher conversion rates. The client was pleased with the quality of influencers provided, noting that our selections were highly aligned with their brand’s goals.
