Natkina Jewellery needed to find and collaborate with micro and mid-tier influencers in Dubai and Qatar who could create authentic, non-commercial content that resonates with their brand’s philosophy of affordable luxury and practical beauty.
Website: https://natkina.com/
Geo:
- Dubai, UAE
- Qatar
Influencer Profile:
- Age: 25-45
- Platforms: Instagram
- Followers: Nano (1K-10K), Micro (10K-100K)
- Tier Focus: Micro and mid-tier influencers
- Engagement Rate: 3% or higher
- Reach: 10K or more
- Niche: Self-education, beauty and self-care, fashion and style, travel, business, and investing.
Request:
Natkina Jewellery needed to enhance its brand presence in Dubai and Qatar by collaborating with influencers who could authentically convey the brand’s philosophy of affordable luxury. The influencers were required to have a focus on self-education, beauty, and practical lifestyle, aligning with Natkina’s target audience—women aged 25-45 who value quality without overspending. The brand sought both short-term and long-term collaborations, with a preference for creating brand ambassadors.
The content needed to be natural and organic, avoiding the feel of direct advertising. Instead, influencers were to showcase how Natkina’s jewelry fits seamlessly into their lives, emphasizing practicality, beauty, and the idea of traveling with affordable luxury items. The preferred content formats were Instagram Reels and Stories.
Solution:
Our team conducted a comprehensive search to identify influencers who met Natkina’s detailed criteria. We focused on influencers aged 25-45, with a following of 10K to 100K, ensuring they had a reach of at least 10K and an engagement rate of 3% or higher. These influencers were selected for their alignment with Natkina’s themes of self-improvement, practical beauty, and travel.
We facilitated agreements with these influencers to collaborate on a barter basis, where they would create content featuring Natkina’s jewelry in exchange for the products. The influencers produced high-quality, authentic content that showcased the jewelry in real-life scenarios, emphasizing the brand’s philosophy of affordable luxury and the practicality of their pieces.
As a result, Natkina Jewellery successfully connected with its target audience through influencers who genuinely resonated with the brand’s message. The collaboration provided the brand with organic, visually appealing content that enhanced its presence in the Dubai and Qatar markets, positioning Natkina as a go-to brand for practical, stylish jewelry.
Crafting Engaging Content for Maximum Impact
One of the influencers, @dubai_jully, demonstrated a deep understanding of Natkina’s brand essence and proposed a creative plan for content creation:
- Unboxing Reel:
A reel capturing the experience of unboxing Natkina’s jewelry while preparing for an outing, wearing a white business suit, and sharing a personal story about the brand. The video would feature the green set of earrings and a matching ring. - Aesthetic Video in Milan:
A video shot in Milan presenting key facts about Natkina alongside a set of exquisite jewelry pieces. The influencer would wear the yellow earrings, possibly paired with a green or silver ring. - Content from Lake Como:
A stylish video filmed at Lake Como, featuring Natkina jewelry paired with a light blue silk dress, showcasing different combinations such as the yellow or silver rings and silver earrings.
Additionally, @dubai_jully committed to producing three videos and four to five stories about the brand during her holiday, ensuring maximum exposure and engagement.
Added Value:
To enhance the impact of these collaborations, we assisted in selecting the right jewelry pieces and helped in developing creative concepts for each integration. This included suggesting specific styles and combinations to match the influencer’s planned settings and ensuring the content was fully aligned with Natkina’s brand identity.
Execution and Results:
We facilitated agreements with influencers like @dubai_jully to collaborate on a barter basis, where they would create content featuring Natkina’s jewelry in exchange for the products. The content plan proposed by @dubai_jully aligned perfectly with Natkina’s brand vision, showcasing their jewelry in high-end settings and resonating with their target audience.
