Sterling and Stone Jewelry needed to identify and connect with Instagram influencers in the United States who could authentically showcase their luxury aesthetic and highlight the brand’s dedication to quality as a family-owned business.
Client: Sterling and Stone Jewelry
Website: https://sterlingandstonejewelry.com/
Geo: United States
Influencer Profile:
- Age: 25-35
- Platforms: Instagram
- Followers: 50K-100K
- Tier Focus: Micro-influencers
- Engagement Rate: No specific requirements, but statistics were reviewed to ensure quality
- Niche: Luxury aesthetic, regal themes
Request:
Sterling and Stone Jewelry approached us to help expand their brand presence in the United States by identifying Instagram influencers who embody a luxury aesthetic and regal style. These influencers needed to have a strong presence on Instagram, with a preference for those in the 50K-100K follower range. The content was to focus on showcasing Sterling and Stone’s jewelry, emphasizing the brand’s identity as a family-owned business dedicated to delivering the highest quality.
The ideal influencers would be women aged 25-35, with an audience that matches Sterling and Stone’s target demographic—middle-aged women with an interest in jewelry. The client was open to influencers who could potentially earn commissions on orders placed through their promotions.
Solution:
Our team conducted a thorough search, identifying influencers who perfectly aligned with Sterling and Stone’s luxury brand image. We focused on micro-influencers with a follower count of 50K-100K, ensuring that they fit the desired aesthetic and could effectively convey the brand’s message. We provided detailed statistics for each influencer to allow the client to make informed decisions.
Once the ideal influencers were selected, we facilitated the initial connections and negotiations, after which the client took over the discussions for the final agreements. Throughout the process, we remained highly responsive, quickly addressing any adjustments or additional requirements the client had.
Client Feedback:
Sterling and Stone Jewelry expressed great satisfaction with our work, noting that the influencer selection was “spot-on” and praising our team for being “always on hand” and quick to respond to any revisions or feedback. This collaboration not only provided the client with a strong list of potential brand ambassadors but also set a solid foundation for their influencer marketing efforts moving forward.
