▎Objective

Our main goal was to discover new distribution channels for Tangem’s advanced cold cryptocurrency wallets. In a rapidly changing market, it was crucial to engage with the right people who recognize the importance of secure storage solutions.

▎Strategy

We took a hands-on approach, conducting thorough manual research to find high-quality contacts. Our strategy was based on an account-based sales model, which allowed us to customize our outreach efforts. We developed 4 strategic touchpoints aimed at engaging our audience, increasing brand awareness, and fostering meaningful conversations.

▎Target audience

We focused on 3 key segments within the cryptocurrency ecosystem:

• Retailers specializing in cryptocurrency wallets: essential partners for secure storage solutions.

• Retailers of mining equipment: potential collaborators who can enhance their product offerings.

• Retailers of accessories for cryptocurrency wallets: a growing market that adds value to the user experience.

▎Outreach funnel metrics

1. Audience reach: 665 targeted individuals
2. Email open rate: 461 opens
3. Responses received: 39 
4. Calls scheduled: 8 

▎Results

The outreach campaign was a resounding success. We effectively engaged a well-defined audience, creating strong brand recall and laying the groundwork for future interactions. The metrics reflect not just numbers but potential partnerships and opportunities that can propel Tangem’s market presence to new heights.

▎Moving Forward

This campaign marks the beginning of an exciting journey for Tangem. With each connection made, we are setting the stage for continued growth and leadership in the cryptocurrency wallet sector. We’re thrilled about the possibilities ahead and are committed to helping Tangem achieve extraordinary milestones together.