Sensoria needed to introduce their new fragrance brand to the MENA market, specifically in the UAE, by partnering with local influencers who could effectively showcase their products.
Client: Sensoria
Website: https://sensoria.art/
Geo: United Arab Emirates (Dubai, Abu Dhabi)
Influencer Profile:
- Age: 20+
- Platforms: Instagram, TikTok, Snapchat
- Followers: 10K+
- Tier Focus: Micro and mid-tier influencers
- Niche: Beauty, perfumes, lifestyle
- Content Types: Unboxing, fragrance descriptions, usage suggestions through reels, posts, and stories
Request:
Sensoria approached us with the challenge of launching their new fragrance brand in the MENA region, with a focus on the UAE market. The goal was to connect with influencers in Dubai and Abu Dhabi who could create content that resonated with Sensoria’s target audience. The influencers needed to be active on Instagram, TikTok, and Snapchat, with a following of 10K or more, and their content should align with themes of beauty, perfumes, and lifestyle.
The brand was open to working with influencers on a barter basis, offering products in exchange for content. The desired content included unboxing experiences, detailed descriptions of the fragrances, and suggestions on how and when to use them. Sensoria wanted influencers who could engage with a broad audience, with a particular focus on those in the mid+ socioeconomic bracket.
Solution:
We conducted a targeted search to identify influencers who fit Sensoria’s criteria. Our focus was on micro and mid-tier influencers who were well-established in the beauty and lifestyle niches within the UAE, particularly in Dubai and Abu Dhabi. These influencers were chosen based on their ability to create engaging content that would appeal to Sensoria’s target demographic.
We facilitated agreements with these influencers, arranging collaborations on a barter basis where they received Sensoria products in exchange for creating and sharing content. The influencers produced high-quality unboxing videos, fragrance descriptions, and usage recommendations across Instagram, TikTok, and Snapchat, generating significant brand exposure in the UAE market.
Client Feedback:
Sensoria was highly satisfied with the influencer selection and the results of the campaign. The brand received numerous mentions across social media platforms, helping them establish a strong presence in the MENA region. The success of this initial campaign laid the groundwork for Sensoria’s continued growth and presence in the Middle Eastern market.
