Have you ever seen a language learning app so charming that it feels like a warm hug? That’s Meow Lingua—a charming world where kids learn Spanish, Russian, and English, all under the playful guidance of Nico, the fluffiest, friendliest little linguist.
Client: Language learning app
Meow Lingua Website: https://meowlanguage.com/
Geo: Mexico and Spain (Spanish-speaking regions)
Target Audience:
- Mom influencers
- Family bloggers with kids
The Experiment: A Test Run with Influencers
This campaign was a test, a little toe-dip into the waters of influencer marketing. But wow, what a splash
it made! We created a funnel to find influencers who could bring Meow Lingua to life for their audiences. Family bloggers and mom influencers shared their honest, heartwarming experiences with the app, showing how it became a part of their family routines.
Here’s what we asked them to do:
- 1 Reel: a peek into their lives, using the app with their kids. Laughs, giggles, and genuine reactions.
- 2-3 Stories: quick, sweet moments showcasing the app’s playful charm and a 20% discount for followers.
Influencer Terms:
- Fixed payment of $50-100.
- 20% commission on subscriptions generated through a unique affiliate link.
Content Requirements:
- 1 Reel
- 2-3 Stories
- Special offer for followers: 20% discount on any subscription plan.
Campaign Highlights: A Meow-nificent Success! 
- 251 influencers joined our funnel.
- 135 said “yes” to collaborating.
- 10 created magical content that touched hearts across Mexico and Spain.
This was just the beginning for Meow Lingua. With its irresistible charm and a marketing strategy built on warmth and connection, it’s clear this app has the potential to become a beloved tool for families worldwide.
If you want the same result, contact us now!
